China’s Social Networking Sites

With the rumors of Facebook getting into China this year, VentureBeat has put out an excellent roundup of the big four social networking sites in China:

  • RenRen
  • Kaixin001
  • Qzone
  • 51.com

What’s interesting is that each one comes from a different angle: students, music/games, instant messaging and rural users (respectively). That makes for an interesting scrum, as no single service rules the landscape quite like Facebook does in the US.

I’ll be on KCBS radio tomorrow to talk about Facebook’s prospects.

In general, RenRen (nee XiaoNei) is the most like Facebook, as it launched as pretty much a pixel-for-pixel clone. It has a valuation of approximately $1.2 bln with Softbank recently buying a 35% stake.

I’m not hopeful Facebook will make any successful splash in the China market, though the way it’s been reported via sina.com, there’s every indication this is just an unsubstantiated rumor.

3 thoughts on “China’s Social Networking Sites

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