Invite only!

In Web 2.0 era, exclusivity has become the norm. Sites don’t just launch to the masses anymore. There are invites, tokens, alphas, recommendations and privileged lists. Like a club that puts a velvet rope and a doorman at the front entrance, outfits that limit access get extra marketing buzz by users panhandling for an “invite.” Reminds me of high schoolers trying to find out where the “cool party” is going to be this weekend.

One slickly designed Web 2.0 site helps with that. facilitates swapping one’s invites and tokens with other users. Using a karma-like system of “the more you give, the more you get,” InviteShare lists folks who want tokens, and you can hand yours out. They’re not sold, just swapped, as many Web 2.0 sites forbid using the invites in monetary transactions.

InviteShare is also a great way to capture the Zeitgeist of what’s hot in the “invite only” sphere. I didn’t know about some of the listed services, like and MySkitch. Within an hour of putting up a request for a Pownce invite, a kind soul had sent me one. I sent a Joost invite to someone random to balance out the karma.

They don’t quite have all the exclusive Web 2.0 properties there, only ten, but it’s an interesting service that has already 1,000+ users, and going up fast.

The thing I worry about, though, are kids of this generation thinking Web 2.0 spellings are the norm. Will their English teachers cringe when their essays start out, “A cat pownced, a candle flickred, light gleamd, and an orange was joost?”

So in the spirit of better karma, if anyone needs a Joost, Pownce or Freebase invite, send me a note.

10 thoughts on “Invite only!

  1. Hi Andrew,
    I’ve just started exploring the latest Web 2.0 creations and would love it if you could send me invites to Pownce, Freebase, and Joost.

    I’ve really enjoyed reading your blog,

  2. Ah, you’re right, and of course it’s interesting that it was Google that began the trend with Gmail being invitation only for so long. People were selling invitations on eBay for like $70 back in the day. I never did use very many of my hundred invites.

  3. Pingback: openPeople at :

  4. hi Andrew,
    enjoyed reading your blog.
    could you please send me invites to pownce, asmallworld and demoniod. please

  5. Pingback: Tylenol maker.

  6. Not only are there the standard four that every brand gives us, but Chanel also has things like Chanel Pre-Collection Spring 2012, which is separate from the actual Spring 2012 collection.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>